Pre-conference workshops, May 18

 

Kim Skildum-ReidThe two pre-conference workshop are led by American/Australian sponsorship expert and keynote speaker Kim Skildum-Reid.The price for the workshops is SEK 2990 (excl VAT). This also includes Kim's book on sponsorship, electronic course material and a complimentary training session with Kim (value $700, can be used anytime in the ensuing 12 months). Read more about the workshops below!

 

Half-day workshop for sponsors

This workshop will start with a very short overview of best practice sponsorship, then apply that mindset to the practical management and maximisation of corporate sponsorship. This workshop will be highly interactive and a number of the recommended strategies will be demonstrated live with the participants.

 

Choosing the right sponsorships

  • Assessment techniques that work
  • Attracting better proposals

Negotiation and contracts

  • How to get exactly the benefits you need
  • Right-sizing your sponsorship for maximum impact at the minimum cost

Leverage

  • Budgeting for leverage (and why most companies spend way too much)
  • Gaining internal buy-in
  • Getting to the big idea - two approaches for meaningful, groundbreaking, effective leverage
  • Getting big impact from small sponsorships
  • Protecting yourself from ambush

Measurement

  • Best practice measurement: Measuring what matters
  • Getting sponsorship research right

BOOK HERE!

 

Half-day workshop for sponsorship seekers / rightsholders


This workshop will start with a very short overview of best practice sponsorship. We will then cover the most important practical skills and tools a sponsorship seeker needs to raise their sponsorship revenues. This workshop will be highly interactive and many of the skills will be demonstrated live with the participants.


Targeting potential sponsors

  • Finding the best matches
  • Finding the sponsors most likely to say "yes"
  • What you need to know about them

Creating the offer

  • Building the offer from the sponsor's perspective - a must!
  • Taking the constraints off your benefits list
  • Customisation vs volume
  • Pricing
  • Offer development issues
  • Formalising the offer in a proposal

The sales process

  • Meetings and other communications
  • Who should sell your sponsorships
  • Negotiation, payments, and contracts

Servicing

  • Why good servicing is even more important that good selling
  • Three keys to great servicing

 

BOOK HERE!