Speakers
KEYNOTE SPEAKERS
KIM SKILDUM-REID - Power Sponsorship (Australia)
"The world of sponsorship as part of Experiential Marketing- today and tomorrow"
Kim Skildum-Reid is one of the world's top corporate sponsorship consultants, trainers, speakers and authors. She is the founder of www.powersponsorship.com and has authored or co-authored three hardcopy books on sponsorship. For the first time in Scandinavia, Kim will deliver a keynote speech as well as two exclusive pre-conference workshops - one for rightsholders and one for sponsorship buyers.
KEVIN JACKSON - Sales & Marketing Director, Jack Morton (UK)
"Let your brand live through Experiential"
Kevin Jackson, from global brand experience agency Jack Morton, brings a wealth of experience across all disciplines in the communication mix and has developed skill and expertise in delivering advocacy and word of mouth programs for both business and consumer audiences. Kevin has worked developed and delivered campaigns both ATL and BTL, for an impressive array of global brands such as Budweiser, British Airways, Coors and Coca-Cola.
MODERATOR
KELLY ODELL - Astrakan / ThinkTank Management
Kelly Odell is one of Sweden's most sought-after speakers. He is also frequently hired as moderator for different conferences. Kelly is Swedish-American, trained both as a priest and a businessman. Appointed by Business Week as one of Sweden's most powerful immigrants in 2004, Kelly has been working in leading marketing/sales positions in several well-known companies; Volvo Car Corporation, Whirlpool and as Vice President Group Marketing for TeliaSonera to mention a few. As an active manager of a major global group he lives in the reality which he describes.
SPEAKERS (in alphabetical order)
KIA AGERHEM, Marketing Brand Manager, Metro Nordic
"How to successfully implement Social Media with an event or campaign"
STEFAN ALVARSSON, Head of Brand Marketing, adidas Sverige AB
"Impossible is Nothing - Making a Global Brand personal through Experiential marketing"
Stefan has a long experience within Sports Marketing, heading up adidas Nordic business and brand development of their many sponsorhip deals. Since a couple of years he is heading up adidas Brand direction in Nordic to make sure adidas Global brand strategies comes through in the local markets utilizing communication tools as Digital, Retail, Events and PR as the main drivers. His key focus is to make adidas the most personalized brand in Nordic by 2015. Stefan and his collegues at adidas close their offices every Friday between 11-12, since they are out running!
DANIEL BJÖRKLUND, Senior advisor, JJPartners
"Sponsorship & Experiential marketing - when something goes wrong"
Daniel Björklund is a senior consultant and client manager at Jämterud, Jiffer and Partners. JJP is a part of Aegis Media, the worlds biggest media network, which includes agencies like Carat, Farfar, Dist and Vizeum.
LEIF BÖRJESSON, Director of Innovation and Consumer insight, Spendrups
Tribal marketing - to build a brand from the inside and out"
Leif has throughout his career focused mainly on the consumer (except for a few years as a VP in Strategy at the Swedish Royal Mail), and has held various positions within the advertising and media industry. Leif has also worked as a future strategy consultant at Kairos Future covering different aspects of the future consumer.
ANNA DYHRE, Strategic HR consultant, Mindshift
Anna Dyhre was previously Head of Universum Sweden and is now advisor and lecturer. She works to capture and understand what drives and attracts young talent worldwide. It is customary to call this Employer Branding, or how to do to become an attractive employer. Anna Dyhre is LL. Bachelor of Arts. from Lund, and she tends to talk about various aspects of play Employer Branding - brand as an employer - which she worked with since 1996.
PAULA HAMMERSKOG - Paulas Byrå (SE)
"Sponsorship & Experiential Marketing - when something goes wrong"
Paula is an established and well-known former journalist and PR consultant with media relations, media training and crisis management as a specialty. Paula was until 2002 employed as Associate Director of GCI Rinfo, but since the summer of 2002 she runs Paulas Byrå (Paula's agency) in close cooperation with a creative network. She has also worked for, and been a partner in Kreab. At Scandinavian Sponsorship & Experiential Days Paula will lead a discussion about "Sponsorship - when something goes wrong".
PATRIK HAVANDER, Head GTS Concept & Packaging a SEB Merchant Banking
Patrik Havander is Head of GTS Concept & Packaging at SEB. He is active in primarily strategic business re-engineering as well as defining how Global Transaction Services (GTS) solutions and value proposition are packaged and communicated both within SEB's global organization and the wider market. He is also responsible for pursuing awards & rankings for all different business areas of GTS. He has also held other senior positions in SEB within Cash Management and SEB's international network in Frankfurt and London. He received his Degree in Business Administration from Lund University in 1991, and after studies in Germany 1992 he joined SEB, the same year.
RICHARD HAWKINS - Bird & Bird (UK)
"The do's and don'ts in sports sponsorship - a lawyer's pespective"
Richard Hawkins is a senior associate in Bird & Bird's International Sports Group and advises sports clients on the sale, acquisition and management of sponsorships and other marketing rights. On the rights holders' side, Richard has represented international and national governing bodies, clubs, event organisers, venue owners and individual athletes including the organising committee for the London 2012 Olympics, UEFA, Chelsea FC, Wembley Stadium, the Lawn Tennis Association and Andy Murray. Richard also advises some of the major purchasers of sports sponsorship rights such as HSBC, Lenovo and Nike.
BERTIL HULTÉN, Associate Professor, Doctor of Economics Linnaeus School of Business and Economics, Linnaeus University
Dr. Bertil Hultén is Associate Professor at Linneaus School of Business and Economics, Linneaus University, Kalmar, Sweden, and Research Affiliate at the Swedish Retail Institute (HUI), Stockholm, Sweden. His research concerns sensory marketing, brand relationships and multi-sensory brand-experiences. Dr. Hultén publishes articles, books and research papers in scientific journals and proceedings. The book Sensory Marketing (2009) has been translated into several languages and the book received the Swedish award "The Marketing Book of the Year" in 2008.
AARON KAPLAN, Sense Group
"A comprehensive approach to corporate responsibility"
Aaron Kaplan has held several sales and marketing management roles in various companies and alternated by doing market research into the areas of his main interest - environmental challenges and possible solutions.
Last year he started up Stockholm Cleantech - a business network for leading cleantech SME's in the Stockholm region. He has also worked with the Stockholm Resilience Centre in their outreach to the business community. Presently he is heading Sense Group, a small consultancy with a different message: The global megatrend of rapidly deteriorating ecosystems will soon demand that every organisation can explain how their operations connect to the ecosystems in a positive way. Environmental actions so far have been mitigating and defensive, but now all organisations need to find ways to be part of solutions rather than less a part of the problems.This is revolutionary yet possible, but demands insight into the latest research on environmental challenges as well as preparedness for radical change
JENS LANVIN, strategic responsibility, Boden & Co (SV)
Jens Lanvin is the trend and business intelligence analyst who has studied human behavior and values for years. Topics such as housing, workplace, youth media consumption are examples of studies that Jens has been involved in and developed. Jens is also a popular lecturer who in a natural way explains phenomenons and changes in our society.
HELEN LODELL, Head of Communications Corporate relations, Scania
Helen Lodell is Head of Corporate Communications at Scania. The department develops and communicates relevant messages in order to project a positive and correct picture of the company. Scania is a global manufacturer of trucks and buses for heavy transport applications and of industrial and marine engines. Scania operates in about 100 countries and has 32,000 employees
FREDRIK LUNDIN, Nordic HR Director, Johnson & Johnson
Fredrik Lundin is Human Resources Director with 15 years of commercial experience from human resources and consultancy in various positions and branches, including management board. Experience from Cross-nordic human resources management, communication and leadership. Wide experience from different groups and companies, various business and branches (media, pharm, medtech and finance).
SCOTT MACLEOD - Force10 (UK)
"Sports Marketing - it's all about business"
Scott has over 20 years experience in the sports marketing industry. He has previously been working for Octagon, during this time he founded the Swedish Match Tour, a leading global sailing series featuring America's Cup teams, the ACE Group Classic, a Sr. PGA Tour event and the Ford Adventure Games. In 2003, Scott formed Force10 Marketing, with clients like BMW and Continental Airlines. In 2009, the WMRT was sold to an investment group from Asia where Scott remains an outside advisor.
Recently, Scott worked with the Sony Ericsson WTA Tour in a new role as Senior VP Business Development, where he was responsible for enhancing the Tour's revenue strategy and continued investment by the world's leading brands in women's professional tennis. Specifically, his role includes sponsorship sales development, online advertising sales and licensing.
AGNETA MOLINDER, Press Officer, Fortum
"Sponsorship & Experiential Marketing - when something goes wrong"
Agneta has worked in communications both as a PR consultant and in different companies as communications manager for 20 years. Since 2005, she is press officer for Fortum Sweden. Energy sector is constantly in focus, the issues are many and varied. Everything from political utspel to customer errands that went wrong, which in turn requires pro activity from the company
KIMMO NIKU, Director, Marketing and Communincations, KPMG (FI)
Kimmo Niku joined KPMG in 1998 and has more than 10 years of experience from marketing professional services. Before joining KPMG Niku worked as Conference Manager and Head of Business Unit for IIR Finland Oy and IIR Sverige AB during 1990-1998. (IIR was one of the largest conference organizers in the world in the 1990's). Niku has more than 20 years of experience from event management & marketing. He has managed, implemented and been involved in nearly 300 event projects including world-class guru seminars, pan-Nordic conferences, business seminars and anniversary and sponsorship events. Niku graduated from Helsinki School of Economics in 1990 with a Master Degree in Economics.
NIKLAS OLOVZON, Senior advisor, S & B
"Sponsorship & Experiential Marketing - when something goes wrong"
Niklas Olovzon is one of the country's best-known brand experts with many years experience in brand building for small and large businesses and organizations. He has a master's degree in business administration, he is an author and lecturer and founder of communication agency S & B
SARA ROSENGREN, researcher and teacher, Stockholm School of Economics
Sara Rosengren has a PhD in Marketing and her research on marketing communications in cluttered environments has been published in journals such as Journal of Advertising, Journal of Advertising Research, and Journal of Brand Management.
FREDRIKA SANDELL - Marketing & Communication Manager, AON
Fredrika have been with Aon for over two years and is responsible for communications and marketing Aon Sweden. Before that she was almost 18 years in the Handelsbanken Group in various positions. The last decade with in Handelsbanken, Fredrika worked with the finance company including sales and marketing of consumer credit.
KATARINA SWANSTRÖM - Corporate Sponsorship, The American Friends of the Moderna Museet Inc.
Katarina Swanström is Head of Coroporate Sponsorship at the Moderna Museet. The Moderna Museet is a world renowned art institution which has developed a successful private funding strategy. She was also responsible for the campaign for the Salvador Dalí exhibition in 2009; with the highest number of visitors in the museum's history."
MAIJA TANNINEN-MATTILA, Museum Director, Ateneum Art Museum (FI)
Maija Tanninen-Mattila is the Museum Director of the Ateneum Art Museum in Helsinki. Ateneum Art Museum houses the largest and most significant collections of art in Finland. In addition to the collection Ateneum presents national and international exhibitions. In 2009 Helsinki enjoyed the most extensive Pablo Picasso exhibition ever presented in Finland - breaking all the records in cultural sponsorship and total amount of visitors.